Case Study

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Kmart Australia

Kmart Australia OTT Awareness Campaign

OTT video campaign designed to increase website visibility, brand awareness, and online shopping traffic for Kmart Australia.
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Executive Metadata

Kmart is a major retail brand in Australia, known for accessible home, lifestyle, fashion, and everyday products. With a strong online shopping platform, the brand required a campaign that could support digital visibility and drive users toward its website.

Client

Kmart Australia

Core Markets

Australia

Sector

Retail

Key Channels

OTT video advertising, Zee5, YuppTV, digital video, streaming platforms

Strategic Snapshot

Kmart Australia wanted to enhance visibility for its website and increase awareness of its online shopping platform among relevant audiences in Australia.

Target Audience

Australian online shoppers, retail audiences, entertainment platform users, and consumers engaging with premium OTT video content.

Strategic Insight

Publishers Internationale ran targeted video advertising across OTT platforms including Zee5 and YuppTV, placing Kmart’s campaign within premium streaming environments to drive awareness, visibility, and website traffic.

Primary Visual Showcase

The campaign used OTT video placements to bring Kmart’s retail message into premium streaming environments, helping the brand reach engaged audiences while encouraging traffic to its online shopping platform.
Kmart campaign placements across Zee5 and YuppTV in Australia.

Campaign Execution

The campaign was executed across selected OTT platforms with a focus on visibility, audience relevance, and measurable website engagement. By using video-led placements, Kmart was able to reach audiences in an environment where attention and content engagement were already high.

Premium Context

OTT platforms offer brands the opportunity to connect with audiences through high-attention video environments. For a retail campaign such as Kmart’s, this created a stronger bridge between brand awareness and online shopping behaviour.
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Market Relevance

Australia was the campaign’s core market, with the strategy designed to support Kmart’s digital presence and increase website traffic among relevant local audiences.
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Key Outcomes

1.2x increase in user reach and visibility
Stronger visibility across priority markets
1.2x improvement in website visits

Alignment with affluent, experience-led audiences

Targeted OTT campaign across Australia

Premium brand presence through trusted channels

Showcase

The campaign creative appeared across OTT platform interfaces, combining Kmart’s retail messaging with premium video inventory to support visibility and website engagement.
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