Case Study

Pi x

Liburnia Hotels & Villas

Riviera Summer Vibes, 2025

A cross-market awareness campaign designed to strengthen Liburnia Hotels & Villas’ visibility across key European and South Korean travel audiences through PiRate and PiWords.
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Executive Metadata

Riviera Summer Vibes 2025 was designed to increase awareness for Liburnia Hotels & Villas across six priority markets. By combining PiRate and PiWords, the campaign achieved above-goal delivery across key metrics while maintaining balanced performance across multiple Liburnia properties.

Client

Liburnia Hotels & Villas

Core Markets

Germany, Austria, Hungary, Italy, Slovenia, and South Korea

Sector

Travel

Key Channels

PiRate and PiWords

Strategic Snapshot

Liburnia Hotels & Villas needed to raise awareness among both new and existing audiences across multiple international travel markets during the summer season. The challenge was to build broad visibility while still maintaining strong engagement quality, balanced delivery across several properties, and relevance in premium travel, lifestyle, and news environments.

Target Audience

Travel, lifestyle, family, leisure, adventure, food, affluent, high-net-worth, and business-led audience segments across premium international travel markets.

Strategic Insight

PI delivered the Riviera Summer Vibes campaign across Germany, Austria, Hungary, Italy, Slovenia, and South Korea using PiRate and PiWords. Audience targeting focused on affluent, leisure, business, and travel-led segments, while campaign delivery balanced visibility, clicks, and engagement across multiple Liburnia properties.

Primary Visual Showcase

A multi-market summer awareness campaign designed to place Liburnia Hotels & Villas in premium travel-facing environments across Europe and South Korea.
PiRate and PiWords worked together to support broad visibility, stronger engagement, and balanced property-level delivery.

Campaign Execution

A selection of campaign outputs, placements, and market-facing executions from Riviera Summer Vibes 2025.

Premium Context

Liburnia appeared across travel, lifestyle, and news environments that aligned with high-intent leisure and affluent travel audiences.
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Market Relevance

taly and Slovenia emerged as standout performers, with Italy delivering especially strong reach and CTR, while Slovenia showed excellent engagement and viewability.
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Key Outcomes

1.55M impressions delivered
Stronger visibility across priority markets
9.5k clicks delivered

Alignment with affluent, experience-led audiences

83% average viewability achieved

Premium brand presence through trusted channels

Showcase

Additional campaign moments across travel-led placements, market-specific digital environments, and performance-focused destination storytelling. Riviera Summer Vibes demonstrates how PI can combine audience precision, premium digital placement, and balanced multi-property delivery into a campaign designed for both visibility and engagement quality across international travel markets.
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