Case Study

Pi x

Metricon

Metricon More Love Campaign

Multi-channel campaign targeting Indian and Chinese audiences in Victoria to drive awareness, traffic, and lead generation.
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Executive Metadata

Metricon is one of Australia’s leading home builders, offering a wide range of residential designs tailored to modern lifestyles. The “More Love” campaign focused on promoting accessible and attractive housing offers to culturally diverse audiences in Victoria.

Client

Metricon

Core Markets

Victoria, Australia

Sector

Property / Real Estate

Key Channels

Pi-rate Media Intelligence Platform

Strategic Snapshot

Metricon needed to increase visibility and awareness of its “More Love” offers among Indian and Chinese audiences in Victoria while also generating high-quality leads.

Target Audience

Indian and Chinese communities in Victoria, Australia, including culturally engaged audiences consuming regional media and digital platforms.

Strategic Insight

Publishers Internationale executed a multi-platform campaign using Pi-rate media intelligence platforms and video, Meta for traffic and lead generation, and YuppTV for targeted OTT video placements. The strategy combined awareness, remarketing, and performance-driven formats to maximise reach and conversions.

Primary Visual Showcase

The campaign combined precision, social performance, and OTT visibility to reach culturally relevant audiences and drive both awareness and lead generation for Metricon’s “More Love” offers.
Metricon “More Love” campaign placements across Pi-rate media intelligence platforms, social, and OTT platforms.

Campaign Execution

The campaign was executed across multiple platforms with a clear focus on audience relevance and performance. Each channel played a defined role in supporting awareness, engagement, and conversion.

Premium Context

By combining Pi-rate media intelligence technology with culturally aligned media environments, the campaign ensured that messaging reached audiences in contexts where attention and relevance were highest.
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Market Relevance

Victoria served as the core market, with a targeted strategy designed to engage Indian and Chinese communities through platforms and formats aligned with their media consumption habits.
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Key Outcomes

1.1x increase in user reach
Stronger visibility across priority markets
1.5x improvement in website visits

Alignment with affluent, experience-led audiences

Exceeded planned lead generation targets

Premium brand presence through trusted channels

Showcase

Creative executions appeared across display, social, and OTT environments, reinforcing visibility and ensuring consistent brand messaging across all touchpoints.
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