Case Study

Pi x

NP Brijuni

Digital Awareness Campaign - 2025

A digital awareness campaign designed to raise visibility for NP Brijuni across selected regional markets through PiRate display and Google Search intent capture.
Explore the Campaign

Executive Metadata

Running from 1 November to 1 December, the NP Brijuni campaign was built to increase destination awareness across five regional markets with a €7,700 budget. By combining PiRate display with search-led support, the campaign exceeded goals across impressions, clicks, CTR, and viewability.

Client

NP Brijuni

Core Markets

Croatia, Austria, Serbia, Italy, and Slovenia

Sector

Travel

Key Channels

PiRate, Google Ads, and PiWords

Strategic Snapshot

NP Brijuni wanted to raise awareness across selected regional markets. At the same time, the campaign needed to attract users already showing clear travel intent. Awareness alone was not enough. The strategy also had to support stronger interest and more qualified engagement.

Target Audience

Regional travel audiences across selected nearby markets, supported by display visibility and search-intent capture to attract users with stronger destination interest.

Strategic Insight

PI launched a digital awareness campaign across Croatia, Austria, Serbia, Italy, and Slovenia. The channel mix combined PiRate display, Google Ads, and PiWords. This allowed banner visibility and keyword activity to work together. As a result, the campaign could support both reach and search-led interest.

Primary Visual Showcase

A cross-market awareness campaign designed to place NP Brijuni in high-visibility digital environments across five regional markets. The campaign needed to do more than generate reach. It had to build awareness for NP Brijuni while also capturing stronger intent through search, creating a more balanced path from passive visibility to active interest.
A cross-market awareness campaign designed to place NP Brijuni in high-visibility digital environments across five regional markets.

Campaign Execution

A selection of campaign placements and search-led executions from the NP Brijuni digital awareness campaign.

Premium Context

The campaign performed strongly across both banner placements and keyword-led search activity, allowing NP Brijuni to stay visible in editorial environments while also capturing more active search demand.
Explore Case Studies

Market Relevance

Performance remained strong across all five markets, with especially notable delivery in Serbia and Croatia for clicks and in Italy for total impressions, while Slovenia also maintained strong visibility and engagement.
Explore Case Studies

Key Outcomes

351k impressions delivered
Stronger visibility across priority markets
1,981 clicks delivered

Alignment with affluent, experience-led audiences

83% average viewability achieved

Premium brand presence through trusted channels

Showcase

Additional campaign moments across banner placements, keyword-driven search presence, and market-specific digital environments. he campaign gave NP Brijuni stronger visibility across nearby regional markets. However, it also did more than build awareness. By combining display and search, it created a better path from passive exposure to active interest. This made the campaign more efficient and more valuable as a destination awareness effort.
Global Offices

Get In Touch

Connect with Publisher’s Internationalé across our international network. Reach the office most relevant to your market, region, or campaign needs.