Print Buying for the 21st century

Publisher’s Internationale has developed Buy on Platform to modernise the transaction of print media, bringing with it programmatic capabilities never seen before. Here the company outlines how it has served local publishers and media agencies, and how it will transform to embrace other media and international territories.

In today technology-driven, globally connected environment, modernisation is the key which has to be aopted by media in transactions involving print advertising, and Buy on Platform (BOP) has been designed specifically to serve this requirement.