Case Study

Pi x

University of Newcastle

A long-term international student marketing partnership built around geo-targeted digital strategy, localized messaging, and multi-market lead generation.
Explore the Campaign

Executive Metadata

For more than seven years, PI has supported the University of Newcastle’s international student recruitment through market-specific digital campaigns designed to build visibility, engage prospective students, and improve conversion across priority regions.

Client

University of Newcastle

Core Markets

India, Vietnam, and China

Sector

Education

Key Channels

Google, Facebook, WeChat, Grab, Zalo, and Collegedunia

Strategic Snapshot

The University of Newcastle wanted to strengthen brand awareness and drive student applications across key international markets. The campaign needed to engage prospective students at the right time, while also adapting messaging for different regions and improving lead nurturing.

Target Audience

Prospective international students in priority markets, with messaging tailored to regional context, academic interest, and application intent.

Strategic Insight

PI developed a geo-targeted, multi-channel digital strategy across Google, Facebook, WeChat, Grab, Zalo, and Collegedunia. The campaign moved through awareness, lead generation, and conversion-focused stages to support visibility and application intent.

Primary Visual Showcase

Selected campaign execution across education, social, and regional digital environments designed to build visibility and strengthen student consideration.
A multi-platform campaign combining awareness, lead generation, and conversion support across priority student markets.

Campaign Execution

A selection of placements and campaign formats used to support international student recruitment through local relevance, audience targeting, and cross-channel consistency.

Premium Context

The campaign appeared in trusted digital environments relevant to student audiences, helping the University of Newcastle strengthen visibility and credibility across multiple markets.
Explore Case Studies

Market Relevance

Localized messaging and platform selection allowed the campaign to connect more effectively with student audiences in India, Vietnam, and China.
Explore Case Studies

Key Outcomes

Multi-market student recruitment campaign
Stronger visibility across priority markets
Localized messaging across priority regions

Alignment with affluent, experience-led audiences

Geo-targeted digital and lead generation strategy

Premium brand presence through trusted channels

Showcase

The result was a more structured international student marketing approach that supported stronger visibility, market relevance, and more effective recruitment across priority regions.
Global Offices

Get In Touch

Connect with Publisher’s Internationalé across our international network. Reach the office most relevant to your market, region, or campaign needs.