Kmart Australia
Kmart Australia wanted to increase visibility for its website and support stronger awareness of its online shopping platform. The campaign objective was clear: reach relevant audiences in Australia and encourage more users to visit the Kmart website. Publishers Internationale supported the campaign through targeted OTT video advertising across platforms including Zee5 and YuppTV. These environments allowed the campaign to connect with engaged streaming audiences and deliver Kmart’s retail message in a high-attention digital video format. The strategy focused on visibility, relevance, and traffic generation. By using OTT placements, the campaign helped position Kmart in front of audiences already consuming premium video content, creating a direct bridge between brand awareness and website engagement. The campaign delivered a 1.2x increase in user reach and visibility, alongside a 1.2x improvement in website visits. This demonstrated the value of OTT video as an effective channel for supporting retail awareness and digital traffic growth in the Australian market.
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