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Metricon Australia – Multi-Market Awareness Campaign

Metricon sought to promote its “More Love” residential offers to culturally specific audiences in Victoria, focusing on Indian and Chinese communities while driving measurable lead generation. Publishers Internationale developed a multi-channel strategy combining Pi-rate media intelligence platforms, social, and OTT platforms to maximise visibility and engagement. Through Pi-rate, the campaign delivered banner and video ads to Indian audiences, ensuring strong reach and awareness, while banner campaigns targeting Chinese audiences reinforced consistent visibility and brand recall. Remarketing strategies were also implemented to re-engage users and strengthen conversion potential. Meta was used to drive external traffic and support lead generation through targeted ad formats, while YuppTV enabled video placements within a platform widely used by Indian audiences, further enhancing campaign visibility in a culturally relevant environment. By aligning platform selection with audience behaviour and layering awareness with performance-driven tactics, the campaign achieved a 1.1x increase in user reach and a 1.5x improvement in website visits, while also generating additional leads beyond initial projections. This multi-market, multi-channel approach demonstrated the effectiveness of combining Pi-rate media intelligence precision with culturally aligned media placements to deliver both awareness and conversion outcomes.

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Kmart Australia

Kmart Australia wanted to increase visibility for its website and support stronger awareness of its online shopping platform. The campaign objective was clear: reach relevant audiences in Australia and encourage more users to visit the Kmart website. Publishers Internationale supported the campaign through targeted OTT video advertising across platforms including Zee5 and YuppTV. These environments allowed the campaign to connect with engaged streaming audiences and deliver Kmart’s retail message in a high-attention digital video format. The strategy focused on visibility, relevance, and traffic generation. By using OTT placements, the campaign helped position Kmart in front of audiences already consuming premium video content, creating a direct bridge between brand awareness and website engagement. The campaign delivered a 1.2x increase in user reach and visibility, alongside a 1.2x improvement in website visits. This demonstrated the value of OTT video as an effective channel for supporting retail awareness and digital traffic growth in the Australian market.

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