The Croatian market is entering a new phase, where precision matters more than impression volume. The CRO Growth Package gives local businesses direct access to Pi-rate AI programmatic technology, contextual targeting, and premium media placement.
Premium global technology, built to support local growth.
Pi-rate is Publisher's Internationale's in-house campaign implementation platform. In simple terms, it is a system that connects the campaign, creative assets, premium placements, targeting, optimisation, and reporting into one clear real-time structure for reaching the right audience.
Pi-rate does not function like a standard banner buy. It structures the entire campaign journey: from strategy and creative assets, through relevant placements, to measurement, optimisation, and performance logic.
Together with the client, we develop a personalised Pi-rate strategy that connects your business goals with our precise media planning. The result is an optimised media buying plan designed to secure maximum visibility and measurable results across the channels that matter most to your audience.
Creative assets are connected with real media placements, instead of being distributed without a clear strategic or contextual framework.
Campaigns are delivered through premium online environments, adapted for desktop, mobile, and multi-market experiences.
The system enables targeting, optimisation, and reporting within one organised campaign process.
The campaign is monitored and adjusted throughout its duration, ensuring that visibility, engagement, and performance serve a clear business purpose.
Pi-rate reduces budget waste. The campaign is not shown randomly; it is connected with a targeted audience through relevant formats, premium media environments, targeting logic, and ongoing optimisation.
The same budget can work smarter: the message remains consistent, the placement is higher quality, the user is more relevant, and performance can be measured and improved throughout the campaign.
The Pi-rate Campaign Implementation System supports key advertising formats for premium publisher environments, from standard display dimensions to native placements, high-impact solutions, and proprietary interactive formats.
Classic banner formats for maximum visibility across desktop and mobile devices, adapted to different dimensions and premium publisher positions.
A wide horizontal format positioned at the top of the page for strong visibility, awareness, and brand presence.
The most flexible standard display format, especially effective within content pages and article environments.
A compact mobile format optimised for continuous presence while users browse content on mobile devices.
A vertical format placed alongside page content, effective for longer visibility and continuous brand presence.
A full-screen mobile format for strong impact and campaigns that need to capture user attention immediately.
A large premium display format for richer creative presentation and a stronger visual campaign identity.
A large desktop format for premium brand awareness, hero visuals, campaign launches, and maximum presence.
Naturally integrated ads that fit the look, rhythm, and context of the content, creating stronger trust and higher-quality engagement.
An ad placed within the content feed, designed to feel like a natural part of the publisher experience.
Recommended content or article-style placement shown at the end of an article or within a sidebar.
An ad placed within an article, between paragraphs, or inside editorial content.
An ad presented as additional suggested content that the user can choose to explore further.
Rich media formats for campaigns where interaction, expansion, premium impact, and storytelling matter most.
Lightweight animations that capture attention and increase interaction rates.
Interactive banners and rich media formats with clickable elements designed to encourage engagement.
A format that expands to create more space for the message, product, or campaign storytelling.
Video placement for awareness, storytelling, and premium visual impact.
A conversational ad format that enables direct interaction between the user and the brand, supporting higher purchase intent and stronger lead quality.
A proprietary conversational format for direct, two-way interaction with the user.
Shortens the path from interest to decision and creates a stronger signal of user intent.
Pi-rate connects strategy, media channels, creative adaptation, premium delivery, and optimisation. A campaign does not remain just an idea; it becomes a measurable system for distribution, optimisation, and performance tracking.
Together with the client, we develop a personalised Pi-rate strategy that connects your business goals with our precise media planning. The result is an optimised media buying plan designed to secure maximum visibility and measurable results across the channels that matter most to your audience.
Creative assets are connected with real media placements, instead of being distributed without a clear strategic or contextual framework.
Campaigns are delivered through premium online environments, adapted for desktop, mobile, and multi-market experiences.
The system enables targeting, optimisation, and reporting within one organised campaign process.
The campaign is monitored and adjusted throughout its duration, ensuring that visibility, engagement, and performance serve a clear business purpose.
Examples of campaigns where structured creative, relevant placement, and optimised delivery create measurable business results.
The New York Times
Fortune
Departures & Centurion
The Washington Post
The Asahi Shimbun
Weibo
WeChat
The New York Times
Fortune
Departures & Centurion
The Washington Post
The Asahi Shimbun
Weibo
WeChat
The CRO Growth Package was developed to connect the premium global technology of the Publisher's Internationale network with a deep understanding of the Croatian market, local businesses, and real commercial objectives.
Pi-rate combines AI programmatic media buying, contextual targeting, and premium channel delivery to make sure your message reaches a targeted audience with a strong interest in your products and services.
Proprietary technology and artificial intelligence for real-time buying of premium advertising inventory.
The system recognises what users are reading, researching, and searching for at the exact moment they are making a decision.
A seamless integration of your brand within content that the audience already consumes and trusts.
A package focused on increasing brand visibility, reach, and market presence in Croatia through premium media placements and non-intrusive communication.
Includes: the Pi-rate AI platform and native ads designed to strengthen brand presence, recognition, and long-term brand awareness.
A package focused on performance, conversions, and reaching users with stronger purchase intent through contextual targeting and AI optimisation.
Note: the Performance Package does not include native ads. This package is focused on performance, relevant traffic, and results optimisation through PiWords technology.
Note: Prices are listed without VAT. Package prices do not include creative production. Creative assets are provided by the client. PiStudio offers display, native, and digital creative production as an additional service.