Australia is one of the most culturally diverse nations on earth, yet most media plans still reach its communities by accident. For nearly four decades we've connected brands to culturally and linguistically diverse audiences the way they actually consume media: in-language, in-culture, and inside the publishers they trust.
More than one in four Australians were born overseas, and over a fifth speak a language other than English at home. These aren't fringe segments, they're large, established, high-intent communities concentrated in the country's most valuable metro markets. Yet they remain systematically under-measured, and standard plans rarely segment beyond a single language line.
We don't wait for the next census to understand who Australia is becoming. We plan against live signals, in 16 languages, every day.
The ground is shifting: the 2026 Census, 11 August, captures four ancestries per person instead of two, redrawing Australia's multicultural map from 2027. The brands that build CALD capability now will plan against tomorrow's audience while competitors read yesterday's.
Community-level segmentation by ethnicity, language, geography and intent. We start from who people are and what they're in-market for, not a generic "multicultural" bucket.
Professional in-language creative, adapted for cultural context rather than converted word-for-word. We also know where English is the right call, Indian and Filipino audiences, for instance, engage heavily with high-proficiency English-language titles.
Messaging built on cultural norms, values and calendar moments: Lunar New Year, Diwali, Eid, Holi. Clarity over cleverness, because wordplay rarely survives translation, and trust is the real currency.
Activation across 200+ locally owned ethnic publishers, digital, print and regional, plus platform-native social. Trusted environments where context and credibility carry your message further.
Real-time dashboards with transparent metrics by ethnicity, language, channel and conversion funnel. The measurement layer most multicultural buys never give you, and the reason results compound.
Reach figures reflect the Pi Audience Network and Census 2021 baseline. Final campaign planning can be refined with live Pi network data.
A visual expression of the same planning system: audience signals, cultural context, trusted publishers and transparent measurement working together.
Direct access to top-tier placements across a curated list of premium ethnic publishers, with complete visibility over data, ROI, inventory quality and engagement.
Across Chinese, Hindi, Punjabi, Vietnamese and other vernaculars, on language-specific environments.
Strategic ad sequencing for prospecting and retargeting across the full user journey.
Layer sector audiences: property, finance, education and exclusive Pi segments.
Preferential pricing and direct deals for high-impact units and roadblocks.
Custom site lists, third-party verification and strict viewability standards.
Granular performance by ethnicity, language, channel and conversion funnel.
Display + native across Australia's leading Korean-language portal.
Vernacular display and native across top Vietnamese titles.
In-language creative for a high-trust sector.
Education, finance, property, healthcare, retail, Australia's multicultural communities engage when you speak to them in context. Let's plan it.