Pi Studio

Creative built to carry a campaign.

Premium campaign creative direction, hero asset development, supporting ad creatives, cutdowns, and rollout adaptation across channels and languages. Pi Studio develops creative systems that stay consistent from large-format placements to social formats, while keeping every execution aligned with the campaign brief.

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The campaign begins with a visual system.
The lead asset sets the campaign’s face.
The system becomes media-ready.
Static creative becomes richer execution.
Pi STUDIO

What We Shape

Pi Studio builds campaign creative systems; from strategic visual direction to PiRate-ready display, native, motion, high-impact, and multi-market rollout assets.

01 / Creative Direction

The campaign begins with a visual system.

We define the campaign’s creative logic: tone, hierarchy, typography, image treatment, layout behaviour, messaging structure, and the rules that keep every asset connected.

02 / Hero Creative

The lead asset sets the campaign’s face.

The hero creative becomes the visual anchor; the core composition that defines the campaign’s presence before it is extended into formats, channels, and placements.

03 / Display & Native Rollout

The system becomes media-ready.

We translate the approved direction into PiRate-ready display formats, native asset packs, copy variations, and placement-conscious creative adaptations.

04 / Motion, Video & High-Impact

Static creative becomes richer execution.

Where the campaign requires more presence, we extend the system into GIFs, motion display, HTML5-style formats, pre-roll, CTV, Pi-FLEX, expandable units, and richer visual treatments.

05 / Localisation & Continuity

The campaign evolves without losing identity.

Assets can be adapted across markets, languages, placements, campaign phases, and performance cycles while preserving one coherent visual language.

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Pi STUDIO

How It Unfolds

A campaign performs best when its creative system is developed with structure. Each stage clarifies the idea, extends its use, and prepares it for rollout across formats, markets, and channels.

01 / Direction

We define the visual angle of the campaign.

The process begins with structure: visual tone, hierarchy, typography direction, compositional logic, and the aesthetic rules that will guide the campaign.

02 / Hero Build

The lead creative is built to carry the campaign.

The hero asset becomes the campaign’s lead visual - the main composition that establishes presence and gives the whole system its visual centre of gravity.

03 / Asset Extension

The idea expands into a wider creative set.

Supporting creatives are developed from the same design language, giving the campaign more usable assets without weakening consistency or clarity.

04 / Adaptation

The system is refined for placements and formats.

Creative is adapted across aspect ratios, placements, and networks so the campaign stays elegant and usable across every required environment.

05 / Continuity

The campaign evolves without losing its identity.

Where ongoing support applies, visuals are refreshed and extended in a way that keeps the campaign recognisable, coherent, and commercially useful over time.

Pi STUDIO

Creative Campaign Systems

Structured for different campaign stages; from first visual direction to ongoing creative continuity and complete multi-channel rollout.

A clear visual foundation for campaign launch.

Campaign Foundation defines the campaign system and visual direction. It keeps the scope focused while delivering usable, rollout-ready outputs for Pi-rate activation.

Includes

  • Campaign creative direction
  • Hero creative / main campaign asset
  • Pi-rate Display Core rollout across standard static banner formats
  • Common display sizes prepared according to campaign requirements
  • Native-ready asset pack
  • 2 native copy variations for A/B testing
  • Initial market and language version included
  • Click + impression tracker preparation
  • Structured revision rounds aligned to project scope

Designed For

  • Best for campaign launches and new initiatives
  • Useful for testing a creative direction before scaling
  • Designed for clients entering Pi-rate for the first time
  • Creates the foundation for future scaling into motion, native, and advanced formats

Best for: clear, controlled first-stage campaign rollout.

A campaign system designed to keep creative momentum alive.

Campaign Continuity transforms the initial campaign into a living creative system. It combines display visibility with native engagement and introduces motion as a standard campaign layer.

Includes

  • Ongoing campaign creative direction and alignment
  • Continuous evolution of the core campaign system
  • Refreshed or extended campaign assets according to agreed scope
  • Pi-rate Display rollout across 7 standard banner formats
  • GIF / motion display formats
  • Native asset pack monthly refresh
  • 2 native copy variations per campaign / market
  • Display + Native format bundle
  • Multi-market and multi-language adaptation available
  • Rollout adaptations across formats and placements
  • Performance-led creative refinement and iteration
  • Structured revision rounds per campaign cycle
  • Priority turnaround and flexible iteration cycles

Designed For

  • Recommended baseline for most clients
  • Moves from one-off delivery to continuous optimisation
  • Introduces motion and native as standard components
  • Enables structured testing, variation, and refinement

Best for: ongoing campaigns requiring consistency, evolution, and active execution.

A complete multi-format campaign ecosystem.

Multi-Channel System is designed to scale across markets, formats, channels, and performance stages. It brings creative production, advanced formats, high-impact placements, and performance-driven formats into one connected campaign system.

Includes

  • Full campaign creative direction and strategic alignment
  • Development and extension of multi-format campaign system
  • High-volume creative production
  • New assets, campaign extensions, and format variations
  • Pi-rate Display + Native rollout across all standard formats
  • HTML5 interactive banner formats
  • Video asset adaptation for CTV and pre-roll placements
  • High-impact formats including Flex XL, billboard, and expandable units
  • AdChat conversation flow design
  • Dialogue structure, CTA logic, and optional branching scenarios
  • Multi-market rollout with structured localisation
  • Advanced rollout adaptations across formats, channels, and placements
  • Continuous optimisation based on campaign phase
  • Structured revision cycles with priority production support

Designed For

  • Full funnel: awareness, engagement, and performance
  • Combines creative, formats, and optimisation into one system
  • Enables high-impact execution across multiple channels
  • Positions AdChat as a premium performance layer

Best for: large-scale, multi-market, or full-funnel campaign execution.

Pi STUDIO

Extended Capabilities

Beyond the core campaign systems, Pi Studio can support wider creative production needs when required; from additional formats and motion to localisation, bespoke visuals, presentation materials, and campaign landing experiences. These capabilities are scoped according to campaign needs, timelines, and production requirements.

01 Additional network rollout Creative adaptation for additional media networks, placements, or platform requirements.
By agreement
02 Extra static creative Additional still assets developed from the approved campaign direction.
By agreement
03 Supporting ad sets Expanded creative sets for broader messaging, audience segments, or campaign phases.
By agreement
04 Cutdowns and variations Smaller, sharper versions of campaign assets for alternative formats, lighter messaging, and iterative use.
By agreement
05 Rollout adaptation and resize sets Format-specific adaptations across display, native, social, premium placements, and Pi-rate environments.
By agreement
06 Revision and refinement cycles Additional structured review rounds for campaigns that need deeper stakeholder alignment.
By agreement
07 Priority turnaround support Accelerated production support when campaign timelines require faster delivery.
By agreement
08 Simple motion versions Light animated treatments, GIF-style creative, and motion-ready display assets.
By agreement
09 Short video cutdowns Edited short-form video assets for campaign use, pre-roll, CTV, or digital placements.
By agreement
10 Advanced motion and rich media More developed animated creative, HTML5-style treatments, and interactive display executions.
By agreement
11 Bespoke illustration and visual systems Custom illustration, destination visuals, branded motifs, and ownable creative worlds.
By agreement
12 Landing pages and campaign experiences UX/UI layouts for campaign landing pages, microsites, event pages, or conversion-focused digital journeys.
By agreement
13 Presentation and proposal design Pitch decks, client-facing PDFs, reports, promotional documents, and institutional communication materials.
By agreement
14 Localisation support Creative adaptation across markets, languages, regional messaging, and culturally specific campaign needs.
By agreement
15 External production support Shoot direction, advanced production coordination, or specialist creative requirements when agreed separately.
By agreement
Global Offices

Get In Touch

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